What is a Giclée? Tips for Describing Your Inkjet Printed Art

A prickly topic between artists, printmakers, dealers and art galleries.

There are no hard-fast rules when describing your digital prints and reproductions. However, the jury is still out on whether or not the high-end art buyers & collectors will accept trade names, like “giclée” for inkjet art prints. Choose carefully how you define and describe your art print—and match your marketing accordingly.

In this post I’ll share with you how Fidelis tackles the “is it a giclée?” name-game and how we have decided to describe our Collection artworks. Also included are some samples of how other artists are describing their art printed using the archival inkjet process. …Read more

How to Prepare for Outdoor Art Exhibitions: 10 Tips for Dealing With Mother Nature

This post is from the Fidelis “Artist’s Exhibition Guide”. I thought it deserved a special mention because summer is upon us and I know many of you are preparing for outdoor art exhibitions and print shows.

If you are in the middle of planning your show outdoors, here’s a list of tips I’ve collected from seasoned veterans on how they survived “untimely” shifts in weather from Mother Nature. …Read more

How to Create An Artist Blog in 5 Easy Steps

Learn how easy it is to create an Artist Blog and give your artwork maximum exposure.

Blogs provide an easy way to display your art, discuss your creative process, make exhibition announcements and build relationships with potential buyers.  You can produce and maintain your blog yourself because blogs require very little working knowledge of HTML, special software or web design.

And best of all Blogging is free!

Why do blogs work well for marketing your art? …Read more

How to Sell Your Artwork on Consignment

I’ve received lots of inquiries lately about how to sell art through consignment. Partially because retailers do not have the cash to purchase art and carry an inventory during tough times, but mostly because we live in an area that has a high volume of tourists (would-be art buyers) in the summer months.

If you’ve considered selling your art on consignment there are a few considerations that will help make this a profitable experience. …Read more

We’d Like to Hear from You – Tell Us What You Think

Developing the new Fidelis web blog has been a great deal of fun for Alan and I. Not only did we have have the opportunity to learn the innovative WordPress format, but we had the opportunity to customize the site to have all the tools and resources we know will be useful for our readers.

The ability to communicate regularly with our clients and new readers has been such a great privilege—because we learn from you too!

Now that we have been up and running for a few weeks we’d love your feedback. …Read more

How to Hang Your Art for Exhibition

Artist’s who plan ahead save time and frustration

Don’t leave the how and where your art will hang to the last minute—especially if your installation date is the day before your Opening (which is usually when you get access to the venue). Making a plan that outlines which pieces you “need” to effectively create an “exhibition of art” should be established before you sign your venue contract or the latest, in the few days following. You’ll need to know which artworks are your “Heroes” to complete this task. If you haven’t determined which artworks you will be exhibiting read my post on “How to Choose Your Best Art to Exhibit”. …Read more