Post Archive for October 2010

6 Great Reasons Why You Should Self-Publish Your Art

The decision to jump into the world of art publishing requires some research and a close look at your business and marketing goals. You might say “I don’t have time” or “I can’t afford it”.

I’m here to tell you, that you can’t afford not to. I hope that once you read this post you’ll learn how easy it is to get started publishing your art; and get excited about the new markets, added revenue and marketing opportunities that self-publishing can bring to your brand. …Read more

6 Great Ways to Make Your Sales Letter Memorable

Make a truly personal introduction to your new artworks and your art business by creating a dynamic sales letter.

In this post, find out how you can create a memorable sales letter that reflects your professionalism and most importantly, successfully promotes and sells your art to your target market. …Read more

How to avoid becoming overwhelmed by the Internet, so you can get back to creating art.

This post was inspired by a recent thread at Robert Genn’s, where an artist wrote to Robert asking how he and other artists are coping with overwhelming visual content and the distraction of the internet.

Are you overwhelmed by the internet? How do artists cope with visual over-stimulation and not find themselves distracted when they are working online?

As an art professional, I earn my income from art so there is an important need to be productive, sell art and get paid. I’ll be honest and say that I have logged many hours on the internet. So much so, that there was a time you could call me an internet junkie. It’s an ongoing challenge to stay focused and not become distracted while working online. To make sure I stayed focussed on my work, I put these simple online rules in place for myself.

In this post I’d like to share my tips to help you stay focused on your art business, be more productive and get back to creating art. …Read more

6 Simple Tips for Marketing and Selling Your Art: Learn why you need to start marketing BEFORE your artwork is complete.

It’s one thing to create beautiful art, it’s another thing to produce art that is selling in the marketplace. Selling, marketing and P.R. all need to be in place before you finish that large artwork or body of work.

Take control of your future art sales, by following these 6 simple tips for marketing and selling your art.

…Read more

How to send big image files? 4 Solutions for getting your art files to your printmaker

The steady upgrade in megapixels for digital cameras is making it very difficult to move large photographic files around.

As a fine artist your immediate need lies with finding a way to get your artwork to your specialty service provider—your fine art printmaker, who may live out of your home town.

How do you send your big files off for printing?

In this post, learn about how you can transfer big image files, cost effectively, fast and on-the-move. …Read more

Creating Art that is Inspirational. How this photograph of Terry Fox changed a nation.

Photo journalist, Peter Martin didn’t go out that day to “make art”. What he did was create an image that tells an important story and continues to inspire us.

I am reminded a lot this week about fellow Canadian, Terry Fox and his courageous cross-Canada journey to raise money and awareness for Cancer. Seen in this photograph by Peter Martin. Terry is running in the early morning, the dramatic light of the headlights, his recognizable silhouette all tell a story of determination.

This photograph changed a nation.

Over 30 years later, my children along with many other Canadian school age kids ran for Terry—they were inspired to continue his fight for Cancer.

Many of us are on a continuous quest to “be inspired” or “find creative inspiration”. Instead of “looking for inspiration” how about we try-on creating something that is inspirational? …Read more

iphoneography: New Artform, Artist Tool or Fad?

Can (or should) you use your iphone for creating art? Is it a tool or just a phone? Tell us what you think after you read this post.

In this post, learn why artists are embracing the iphone. Get some great links to iphoneography galleries and applications (apps), See why this tiny device is soon to become a must-have for every artist. …Read more