How to Create An Artist Blog in 5 Easy Steps
Blogs provide an easy way to display your art, discuss your creative process, make exhibition announcements and build relationships with potential buyers. You can produce and maintain your blog yourself because blogs require very little working knowledge of HTML, special software or web design.
And best of all Blogging is free!
Why do blogs work well for marketing your art?
A blog can serve as your website, act within your website or stand alone and be an extended arm of your marketing plan. Blogs offer rich, current content and are regularly updated—for this search engines, such as Google and MSN love them and reward them with high positioning in their search lists. When your blog appears on page one of the search listings, art buyers will find you and learn about your art.
What is a blog?
A blog is a web-based journal. The author of the blog, also known as a “blogger”, creates regular postings on a particular topic. The objectives of the posts are to entertain, educate and inform the blogs visitors about the blog topic.
Blogs provide an easy way to communicate with clients, fans and industry professionals. Visitors can subscribe to ne notified of new postings and opt-in for receiving your newsletters, exhibition announcements and studio sales. The “opt-in” process separates your emails from spam filters and helps make sure your message reaches your customer.
Your blog will create a place for casual communication about your artwork which will deepen your relationships with existing and potential art buyers.
How to Create an Artist Blog: 5 Simple Steps
1. Blog Tools: To start, visit these popular free blogging sites, each offering templates and image uploads.
Tip: If you are serious about your blog, it is best to purchase your own url and have your blog hosted by a web provider. This can cost as little as $60 per year. See our Resource Section for some recommended Hosting providers.
2. Decide on a name for a blog
Be brief and stay to the point, stick to 2-4 words in a phrase. You can use your name, but better choose a name with some key words that might reflect your artwork, style or genre. Creative taglines can be used to compliment the name. You might find this link Problogger titled “How to choose a name for your blog” helpful.
3. Create/Source a professional theme
As a professional working artist you will need to make sure that your blog theme involves good layout, classic colour themes, high quality images (of your art) and clear verbiage. There are several good quality, free, WordPress themes designers. We have worked with all of these firms. Use this Free WordPress Themes link at Alan’s website.
Here’s an inspirational link to a recent post “40 Inspiring Blog Designs” to get your creative juices flowing.
4. What to write
There are no rules to what you can write and post on your blog. However, attracting and keeping an audience of visitors you might want to adopt some of these suggestions:
• Be creative and interesting
• Move your reader by sharing authentic stories about you and your art; also include what and who inspires you.
• Show your art at its best. If you are a painter, take great (well lit) copy photos of your artworks. Show only your best images. See my posts on “Why You Should Invest in High Quality Scans of Your Original Art” and find some helpful tips at “How to Choose Your Best Art”.
• If you are a photo-based artist, include an option to zoom-in on your images or “show a larger version”. Be sure not to include high-res files. Keep your file sizes to maximum of 1MB in size (or 1000 pixels in the widest dimension) and add a watermark to the image if you have concern about copyright infringement.
• Make sure your contact information and a link to your website or galleries for inquires and purchase information.
• Post daily or at the least twice per week.
• Proof and preview your blog entries.
Tip: Some online blogging editors time-out after a short period. To prevent loss of your work-in-progress use Word or an offline text editor to write your posts.
• Use keywords in your post titles and content. For example if your art is about the Totems in the Queen Charolette Islands, be sure to include this exact phrase in your title and body of your post.
5. Market your blog everywhere!
On your website, Facebook page, Flickr page, in your email signature, on business cards and through word of mouth.
I hope you found this post helpful. Please share your blog with our other readers. Leave us a link in the comments!