5 Killer things you can do RIGHT NOW to improve your art business
While you’re working hard producing great work, you may have neglected the need —to work on your business?
When you are self-employed it’s easy to get wrapped up in the everyday production of creating art—after all “art” is your first love.
Learn how to keep your business moving forward and how to include marketing in your every-day schedule.
If you are in the business of selling art, an annual evaluation of your business’s Marketing and Sales Plan is critical to your success. It doesn’t matter if you are selling direct to customer or working at promoting your art to a dealer or gallery—the strategy of how you communicate with your customer’s, interact with your community, promote your work and feel about yourself, all need your regular attention.
Here are 5 killer things you can do right now to improve your business by working “on your business”.
1. Realign your marketing
Review your marketing tools: mailer, postcards, business card, invoice template, thank you cards, etc. What improvements can be made? Take action and redesign at least one piece.
2. Update or improve your website
If you don’t have one, tour the internet and get some ideas, then get some quotes or buy a book and learn how to make you own website or easier an Artist’s Blog. See my post How to Create an Artists Blog in 5 Easy Steps.
3. Take a “walk” through your portfolio
Remove old works, add new pieces
If you are a painter, document new artworks (professionally). If you have been photographing yourself for the purpose of economy, assess how well you are doing, perhaps you are not doing your fine painting justice. Invest in a professional service (scanning service, or studio photographer) to do the job correctly. Barter, save, beg, do what it takes to show your art at its best.
4. Update your CV (resume) and artists’ statement
This is a good time to separate your non-artist CV from your “professional artist” CV. Your professional CV should include past and recent solo exhibitions, including group shows, awards and outline your professional accreditations and art education. There are many samples of CV’s online. Keep your graphics simple, limit text to 1-2 fonts and check for spelling. Your Artists’ Statement should be on a separate page and may include 1-3 of your best images.
3. Assess your everyday professionalism
Separate your business line from your personal line, so you can answer properly. How well do you answer the phone? What does your voicemail say about your business? Practice a pre-recorded message for your cell phone and business line. Consider adding your website or blog address to your message, this way your clients can learn about what you are doing, even when you are away from your studio.
4. Book a date for a solo show, or collaborate with others to organize a group show
Create a some targets—Commit to something big like a solo show! Does this idea scare you? Subscribe to the Fidelis Community and get your free copy of our “Artist’s Guide to Exhibition Planning” and get started!
5. Create your yearly goals (Writing them down makes then real)
- • Set some sales targets
- • Speak with your dealer about future shows, or make a plan for participating in at least one new art exhibition/sale this year
- • Set some lifestyle goals: family, health, travel, etc.
- • Sign up for a professional workshop or course
I hope you found this list helpful and that you are excited about where your art business is going and building its success. I’d like to hear what kinds of things you do when you are working on your business, how they improved your sales, relationship with your clients and your lifestyle.