How to Promote Your Art Using Facebook

Every Art Marketer needs a Facebook Fan Page—Build Yours Today!

You may already be using Facebook or you have likely heard about it. But did you know that over 200,000,000+ people log onto Facebook each day?  Of the 400,000,000 people who are Facebook users, each user has over 60 pages they are connected to—one of those should be your Fan Page! If you are serious about promoting your art, creating a Facebook Fan Page just moved to the top of your of “To-do List”.

Before we begin, a Facebook Fan Page is something to be added AFTER you have built your website/portfolio page/Flickr page or Art blog. I say this because a Fan Page does not operate as a portfolio or offer e-commerce. The objective of a Fan Page is to help build a list of followers who love your art “Fans”, Your Fans want to know what you are up to, where you are showing your art and when they can see it exhibited next.  For this purpose of this article, lets say you already have a website that operates as a portfolio for your work.

Building a Facebook Fan Page provides:

• A steady flow of traffic to your website

• Help with building relationships with your target audience

• Establishes you as a serious artist

• Another place for search engines to find you (note: “Group” pages are not searched by Google).

• A secondary stream for your Blog (you can add your blog posts to your Fan Page) and drives traffic to your blog

• A place to build your email list with Fans who ate genuinely interested in your art

• An opportunity to cross-promote your work. When someone becomes a “Fan” of your site it is posted to their “Wall” for all their friends to see.

You may already have a “Personal” Facebook page? If so, we suggest that you separate your personal page from the business of marketing your artwork. This is just good business and looks more professional.  Encouraging your friends and family to become “Fans” of your Fan Page, is also good business—who better to help you spread the word about upcoming shows and new projects!

Speaking of fans, I am a big fan of Pat Flynn at www.smartpassiveincome.com. Pat writes great articles about marketing using social media and has a proven record for selling his products. I like the way Pat uses video to educate his readers and he has an easy to follow “How to set up a Facebook Fan Page” video on YouTube. There’s no need to re-create the wheel here, so I happily direct you to this fabulous resource  YouTube: Smart Passive Income’s Channel and get your Facebook Fan Page built this week!

Once you have your Facebook Fan page built, take the time to read this post by Naomi Trower at www.Social MediaExaminer.com. Naomi has a bundle of great ideas for marketing and driving traffic to your new Facebook Page. Pour yourself a coffee and spend some more time at the Social Media Examiner, they have a tone of expert advice and will guide you through the “Social Media Jungle”.

Having a Facebook Fan page will not guarantee you success with your business, no one site can promise this, however, Facebook is here to stay—why not embrace the opportunity to share your art with the largest growing audience in the world?

Do you have a Facebook Fan Page? How do you use it to promote your artwork? Please let us know by commenting.