Art Marketing: How will your clients find you online?
Every sixty-seconds hundreds of millions of activities take place on the Internet, making it the most powerful marketing tool in the world. This is the first in a series of updated posts that will discuss strategic locations you could (and should) be marketing your art online.
I think this graph and post Things That Happen On The Internet Every 60 Seconds by Shea Bennett illustrates just how fast the Internet has become a huge part of everyday living.
If your art business is not online—if you are not actively online— how could you possibly succeed in today’s art world?
How Facebook influences buying decisions
It wasn’t until one day last week that I experienced the full impact of social media in particular, Facebook. Personally, I don’t spend much time on Facebook, although I do like to “check-in” once in a while and see what “friends” are doing, how their kids have grown, what they’re up to. On this day I found myself envious of a friends Facebook announcement of a brand new sports car. I thought to myself “Hey, I deserve a new car too!”. Now these could be the feelings associated with mid-life, however, the reality is that in the sharing of her buying decision, I felt the need to buy for me—I wanted what she had.
BAM! There it was, what marketers call social commerce “They shared it, I wanted it”. It’s subtle, instant and powerful. Sadly, I didn’t get a new car, but I did achieve a better understanding of how something as simple as an excited friend “sharing” their purchase could influence my need to buy something new.
Imagine your client sharing the purchase of your art on their Facebook page. Or even better linking their announcement to your Facebook Fan Page, your website or blog. Think about that kind of testimonial and the impact it could have on your art business—you can’t pay for that kind of advertising!
If you don’t have a Facebook Fan Page, you may want to get started right away! Visit this Youtube “How to Build a Facebook Fan Page” video by Pat Flynn at smartpassiveincome.com for a step-by-step tutorial. Pat is a brilliant online marketer and blogger, you’ll find lots of great tips for building fans for your art and growing your audience at his informative site.
P.S. You don’t need to have a Facebook personal profile in order to have a Fan Page, so don’t worry you can still remain a mysterious artist : ).
For more mind blowing graphics
You know how much I love “infographics”. Visit this Hubspot Marketing blog post for some more graphic visualizations related to Facebook.
Image in this post courtesy of the web designers at Go-Globe.com
Related Fidelis Posts
- Is Social Media Worth the Effort? Learn how to better your time investment (fidelisartprints.com)
- Friends, Fans and Followers: Learn why your art business must have the F-Factor?(fidelisartprints.com)
Articles about social media from around the web
- Social Networking Accounts for 1 of Every 6 Minutes Spent Online [STATS] (mashable.com)
- One Third of Millionaires Use Social Media (blogs.wsj.com)
- What’s next in social media? (thenextweb.com)
- Why Photographers Should Love Google+ (digital-photography-school.com)