8 Easy Ways to Increase the Value of Your Art and Attract New Buyers

By adding more value to what we sell (art), we can increase our prices and improve our sales.

Increasing the value of your art will put more money in your pocket, attract new buyers and possibly attract the attention of a new retailer or commercial gallery. In this post we’ll explore several easy ways for adding value to your fine art prints and grow your art business.

8 Easy Ways to Increase the Value of Your Art and Attract New Buyers

1. Create a VERY small edition
In order to demand higher prices for their art, photo-based artists are creating VERY low volume editions (as small as 1, as large as 25). This allows them to increase their price to reflect the smaller number available.  Depending on the artist this could as much as double your retail price, making your art more attractive to higher end retailers and galleries.
2. Add a beautiful frame

A high-quality frame will enhance the value of an artwork, often increasing its value by as much as 50%. Consider doing the framing yourself by ordering the materials from a local wholesaler or from your printmaker.  Retailers love to receive “framed” art because it is easier to merchandise. Customers are more likely to purchase a framed piece, because they can display it up right away!

3. Escape the giclée stigma

Speak and label your art prints using terms everyone understands. Choose to name your inkjet prints by their physical make-up, such as “Pigment on archival paper/canvas”, “Archival Inkjet” or “ Digital Pigment Print”. These descriptors identify the archival print process and separate your artwork from non-archival/poster prints. Both the dealer and the buyer know exactly what they are getting and will see the value in a product made with premium materials.

4. Offer a “Limited Warranty”

Many artists offer full replacement of their digital printed piece should it prematurely fade. Fidelis includes a “Limited Warranty Certificate” with every artwork printed in our studio. Many of our artists use this certificate to accompany their artworks, saving them the effort of creating their own. A warranty gives the gallery and in turn, the end-buyer, the confidence that they are making a quality investment in a print that will last a lifetime.

5. Use Specialty Mounting

Mounting your art print to aluminum and unique materials such as bamboo or plexi can increase the value and “uniqueness” of each art piece. Consider stretching your canvas prints to 2″ deep bars. This offers a more contemporary look and separates your artwork from hardware store or big-box canvas prints.

6. Hand Embellishing

Both photo-based and painted reproductions can be enhanced to add original character. We’ve seen artists go back into an artwork with metallics, pen and ink or textured media. The more you add, the closer your reproduction moves to a “mixed-media original”. This process can be a tricky, testing is advised.

To note, if you are doing this type of work and calling it original, it’s good policy to declare the artwork as mixed media, noting that inkjet is part of the process. There have been instances where an artist passed off a inkjet with minimal embellishments as an original painting. The reproduction was of such fine quality that the buyer thought the entire painting was original. The painting was returned and both the dealer and the artist’s reputation where tarnished.

7. Make it Bigger

In most situations, the bigger the art, the greater the price. These days most artworks leaving our printmaking studio are over 30″x40″. In fact, we recently mounted a print that was over 7ft long! If you would like to test your digital file to see if it can be stretched to an XL size, please ask Alan or Jan about our testing process.

All sounds too simple.

Double the size of your artwork, finish it in a unique way, add a frame and the price point grows!

One last tip:

8. Build your Brand

Attracting the attention of a more collectors ultimately requires having a “brand” that is desirable. There are several articles on the FAP site that discuss how to build your brand (get media coverage, exhibit your art, develop an audience through social media and create a proven sales history). I’ve read several stories, about commercial galleries who claimed they did not sell reproductions, only to make an exception for a name-brand artist, who’s art they new they could sell and make money from. I’ve also witnessed how social media (a friends referral) influenced the sale of a brand or product.

Now is the time to explore every opportunity to grow your business.

In the case of emerging artists, don’t starve waiting for your art to be worth more money. I encourage you to experiment with these eight innovative ways to increase the value of each art piece. There is perceived value in “finishing” your art and buyers will pay more for something that is wall-ready, unique and shows as a good investment.

If you are an established artist, use this strategy as a way to test out new markets, put a fresh look on older work and grow your business (and bottom line).

Read more about each one of these ideas in the links below to popular Fidelis posts.

If you have any questions or have deployed any of these ideas, we encourage you to write me at Fidelis!—I respond to every email personally and love to receive reader feedback.

All the best,

Karen

Follow us on Twitter! @fidelisart

Related Fidelis Posts

What is a Giclée? Tips for Describing Your Inkjet Printed Art

Bigger is Better: Mural-size Artworks are Magnificent

Finding a Gallery to Exhibit Your Art 

Learn How Top Artists Are Making Money Selling Canvas Editions 

Limited Edition Art: What Every Artist Needs to Know 

Learn More About Self-publishing Your Art?

7 Steps to Printmaking – Working with a Fine Art Printmaking Studio 

The Secret to Selling More Art is Market Domination: Be Everywhere