Flickr: Art Marketing and Image Management All-In-One

Flickr is the webs most powerful tool for photo sharing. But for artists Flickr is so much more.

Flickr makes image cataloguing easy and provides a unique way of marketing artwork to a massive audience—all for FREE!

In this post, I’m going to share my research about Flickr and explain why you should add Flickr to your art marketing arsenal.

… Read more

Take a Tour of Fidelis Art Prints

Discover how Fidelis Art Prints can be of service to your art business. Our services are specifically designed for photo-based fine artists and traditional artists interested in printing, publishing and selling their work.

Explore Fidelis by visiting the Studio, read recent posts at the Community Blog or browse our Art Collections and see what’s new for your walls or what other artists are creating.

Fidelis Printmaking Studio

Learn about how we’re working with artists to create fine art reproductions using our archival inkjet process. Explore how technology can help you create original artworks or editions of your painted or photo-based works. Read about colour calibration, new media, and innovative finishing and mounting options.

You’ll also find our easy-to-use tools for project estimating and Photoshop techniques you can apply to your digital images to achieve amazing results.

Fidelis Art Community

Chalk full of useful articles for “Art Marketers”—all aimed to help you with promoting, exhibiting, selling and profiting from your art. Comment on posts, join the Art Community and share your ideas and exhibition news with our readers and the international art community.

Browse and Shop Fidelis Art Collections

Here you’ll discover a library of self-published art by local and international artists, together with our Fidelis Art Collections featuring original, limited edition and reproduction artworks from established professional and emerging artists.

It’s been a roller coaster of a week at Fidelis

Hi Everyone! Sorry the posts have slowed down lately. It’s been a fun, energetic and hectic week at Fidelis. There’s been a rush of printmaking projects, as everyone gets ready for fall exhibitions. This is keeping Alan (my proof reader) hopping while managing the printmaking studio solo (Jan is taking a well-deserved week off). Al’s been working with some extraordinary artists and there will be some amazing artworks hitting the gallery scene this fall—I can hardly wait!

I’ve been working up several bigger articles that I know you’ll find interesting. Next week, I’m going to share with you my thoughts about marketing art using Flickr and how artists can benefit from the “Rich Dad, Poor Dad” theory of creating passive income. I’m also building an art blog for a friend and have discovered some great resources for free blog templates—perfect for artists and photographers— that I know will inspire you to build your blog!

And a reminder, if you have an up-incoming exhibition or art show, please let us know so that we can promote it on our Fidelis Art Community page. Your feedback, comments and contributions are always welcome!

Wishing you a fabulous weekend!

Karen

Digital back up: How to choose the right back up for your digital art files?

Digital files of your artwork are your business assets. Once the original artwork is sold, the high-res digital file of your art must be properly archived and secured.

Discovering that you have written-over an archived file or learning that the storage media has corrupted your back-up, will not only make you sick to your stomach (and bring few tears to your eyes), it could mean serious financial losses to your art business.

In this post we’re going to talk about how you can be more technically responsible for your digital image files and share how we archive our digital data at Fidelis Art Prints. We’ll also point you to two great articles that talk about image archiving and how to choose the right storage media. … Read more

What Every Artist Needs to Know About Press Releases: Get the Word Out and Sell Art

When someone sees or buys your artwork, it’s important they tell their friends, share how excited they are about your artwork and in turn tell another art enthusiast about you, who tells another potential art buyer about you, etc. etc. (you get the picture). Marketing Strategist, David Meerman Scott calls this “buzz” about your art, “Marketing Rave”.

This post is about getting buzz for your art. We’re going to discuss what every artist needs to know about web-style press releases (PR’s).

I’m going to share with you how to create “Rave” using a method discussed in David Meerman Scott’s great free ebook called “The New Rules of PR” (David is also the author of the best seller, “The New Rules of Marketing and PR“). David’s strategy on using press releases to create marketing “Rave” is well worth adopting for your art business—and it’s not that difficult. … Read more

Why You Should Always Donate Your Art for Fundraising

Last year we were asked more than a dozen times to donate artwork for a good cause. Are the number of “asks” getting greater every year?

I’ve been involved with various art fundraisers since the early 90’s and learned that when smartly executed, good money can be raised by auctioning quality art. The thing is, art auctions have become so successfully popular that artists are being bombarded with requests to donate.

What will you say this year when you are asked to donate your art for a good cause? … Read more

10 Creative Business Card Ideas for Fine Artists

You can’t do business without this valuable marketing tool. Take this opportunity to be original—your art certainly is.

Let’s face it, meeting people in person is still the best form of marketing. For artist’s it’s the perfect opportunity to share your art business and get someone excited about making an appointment for a showing, getting linked to your blog or direct them to your website. Don’t get caught scribbling your contact information on a napkin! Show your prospective clients and customers that you are “all about art”. Take the opportunity to be creative and leave them with an impression they can’t forget. … Read more

What is a Giclée? Tips for Describing Your Inkjet Printed Art

A prickly topic between artists, printmakers, dealers and art galleries.

There are no hard-fast rules when describing your digital prints and reproductions. However, the jury is still out on whether or not the high-end art buyers & collectors will accept trade names, like “giclée” for inkjet art prints. Choose carefully how you define and describe your art print—and match your marketing accordingly.

In this post I’ll share with you how Fidelis tackles the “is it a giclée?” name-game and how we have decided to describe our Collection artworks. Also included are some samples of how other artists are describing their art printed using the archival inkjet process. … Read more

How to Prepare for Outdoor Art Exhibitions: 10 Tips for Dealing With Mother Nature

This post is from the Fidelis “Artist’s Exhibition Guide”. I thought it deserved a special mention because summer is upon us and I know many of you are preparing for outdoor art exhibitions and print shows.

If you are in the middle of planning your show outdoors, here’s a list of tips I’ve collected from seasoned veterans on how they survived “untimely” shifts in weather from Mother Nature. … Read more

How to Create An Artist Blog in 5 Easy Steps

Learn how easy it is to create an Artist Blog and give your artwork maximum exposure.

Blogs provide an easy way to display your art, discuss your creative process, make exhibition announcements and build relationships with potential buyers.  You can produce and maintain your blog yourself because blogs require very little working knowledge of HTML, special software or web design.

And best of all Blogging is free!

Why do blogs work well for marketing your art? … Read more