Post Archive for Facebook
The Facebook Fan page continues to be a viable tool for building an audience and engaging with fans of your art. If you haven’t build a Fan Page, now is the time to invest a morning (1-2hrs max.) to get one set-up. If you already have Fan Page you will be excited to learn that FB has added some new features in their re-design and format-change called “Timeline”.
Timeline will be applied to both personal Profiles and Fan pages, and it’s expected to offer increased viewer participation, entertainment value and overall user enjoyment.
This post is a reminder that as of March 30, 2012 FB will automatically change over all sites to fit the new format. Facebook is allowing you to preview what your new Timeline will look like, if you’re happy with the results, you can publish your new Timeline in advance of March 30th.
To help you get started, here’s a list of seven features that are essential for marketing your art. …Read more
Links to industry experts talking about the Creative Commons, Pinterest, Tumblr and Google+. Cultivating your community has never been so easy.
Featured in this post is a fantastic video with HDR photographer/artist, Trey Ratcliff (stuckincustoms.com). Trey shares how he successfully uses the Creative Commons to promote and market his work. He also shares his feelings on why “escaping the peer bubble” is necessary for artistic growth.
We’ll also link you to a tutorial for setting-up a Google+ Profile and Page. Plus two very cool applications for the exhibiting and sharing your art: Facebook Timeline and Pinterest.
Social media marketing isn’t for everyone, however, with so many options out there you’re sure to find one that suits your personal style, time demands and art business. Get started, follow these links to various experts and put their tips to work growing your community of admirers! …Read more
In 2011, the art industry experienced the first VIP Art Pair; we amazed over Google’s Art Museum project; social media became the mainstream for marketing art, galleries and creative projects; YouTube visitors increased by 47% and the ipad provided artists with new tools and a means for taking their portfolio on the road. With 2012 now here, what marketing trends should forward-thinking art marketers be focusing? …Read more
Every sixty-seconds hundreds of millions of activities take place on the Internet, making it the most powerful marketing tool in the world. This is the first in a series of updated posts that will discuss strategic locations you could (and should) be marketing your art online. …Read more
As a right-brainer, I’ve always been attracted to visual representations of social issues, studies and information; particularly when attempting to make sense of financial data, statistics or the global economy. While doing my research on consumer trends (for another FAP post), I saw how one company effectively used a graphic (created at www.visualizing.org) to illustrate their point. Unlike the common pie-chart this graph was more like a piece of art—delivering it’s message to the public.
As a graphic artist, I love to see how other creatives take seemingly dry information and turn it into an “art form”. Visualizing.org is a website dedicated to the graphical understanding and sharing of such images. Featured in this post, “One Billion Dollar” by Michael Marcovici, makes an incredibly powerful statement. Constructed of actual dollars it really hit home for me. (Now, I’d like to know what one trillion dollars looks like……). In this post, I’ll share four more websites that are sure to keep you organized, inspired and entertained.
One of the websites I follow is trendwatching.com. Trendwatching is an independent firm that gathers consumer trends from all over the globe. They email a monthly “Trend Brief” and offer a ton of free information about how & why different demographics are spending their money; and what influences their buying decisions.
I pay particular attention to Macro trends: social, technological and economical trends and how they relate to the “Affluent-Consumer”. Why do I follow trends? Mostly, because the Affluent-Consumer” is the largest consumer of fine art.
Looking for new markets to sell artwork has never been more critical and more difficult. Competition for retail space is limited, tradeshows are expensive (and unpredictable) and there aren’t enough dealers to support every artist. Art marketers need to dig-deep to find new markets and get inside the head of the Affluent-Consumer/Art Buyer. …Read more
Lately, I’ve been feeling a bit overwhelmed with the time needed to manage the social media side of our art business: FAP blog, Facebook fan page, Twitter, Linkedin and Flickr. We are spending countless hours every week to stay up-to-date, and I’m starting to wonder… “Are we getting a good return on this investment?” So I did some research. In this post I’ll share my findings. …Read more