Post Archive for Marketing
Seth Godin on “What creatives have backwards”. How stepping outside the norm creates a path to success
American Way Magazine calls him, “America’s Greatest Marketer” (which I am in complete agreement). He has over 100,000 followers on G+ and over 190,000 followers on Facebook. His blog is perhaps the most popular in the world written by a single individual.
If you haven’t heard of Seth Godin, I’d like to introduce you to him.
Seth’s blog and best selling books discuss the post-industrial revolution, how ideas spread, marketing, perseverance, education and leadership. As a creative, parent and marketer, so much of what he say rings true for me.
About this video, why I think you should watch it and how it relates to artists …Read more
Why photographers and artists need to join Google+. Are you missing out?
If you’re a visual artist and you’re not on G+ you’re really missing out. You may not know this but Google+ has one of the largest (and fasted growing) communities for photographers and artists. I feel so at home there, it’s almost like Google designed this platform just for creatives and small business people. …Read more
Top 12 Art Marketing Predictions for 2012
In 2011, the art industry experienced the first VIP Art Pair; we amazed over Google’s Art Museum project; social media became the mainstream for marketing art, galleries and creative projects; YouTube visitors increased by 47% and the ipad provided artists with new tools and a means for taking their portfolio on the road. With 2012 now here, what marketing trends should forward-thinking art marketers be focusing? …Read more
Building Your Audience. How to Grow Your Contact List Using Email, Web forms and Autoresponders
Learn how other artists are using state-of-the-art software to grow their audience with less effort.
If you are selling your work direct-to-client, you will need to establish, grow and maintain a strong email list in order to promote your exhibitions and make announce about new artworks. You’ll be needing state-of-the-art help.
In this FAP post, I’d like to share some ideas for building a list of quality prospects for your art business. We’ll be taking a close look at how art businesses are using web forms to grow their audience and keep/open the channels of regular communication with their customers.
If you’ve been selling your art for some time, your current contact list likely includes previous clients, friends, family, work associates and other members of the art community—all good. But where do you go from here? Learn how you can put these contact names to work for you. …Read more
Is Social Media Worth the Effort? Learn how to better your time investment
Lately, I’ve been feeling a bit overwhelmed with the time needed to manage the social media side of our art business: FAP blog, Facebook fan page, Twitter, Linkedin and Flickr. We are spending countless hours every week to stay up-to-date, and I’m starting to wonder… “Are we getting a good return on this investment?” So I did some research. In this post I’ll share my findings. …Read more
The Scoop About Online Art Stores: A Quick Guide to Selling Art Online
In this post I’m going save you a ton of time doing research, by giving you a quick guide to selling your art online using online art stores. Learn what images to submit, how much it will cost and what you should expect from an online art store provider. …Read more
Become a Networking Ninja. Learn why you need to be building quality relationships 24/7/365
I’ll be doing a lot of networking this fall, as everyone turns indoors and a steady flow of art openings, exhibitions and trade events start popping up on my business calendar. I’m really looking forward to building some new relationships and strengthening some old ones! What kind of networking do you have planned for this fall?
In this post I’ll be talking about networking and why every artist should become a networking ninja.
Remember, networking doesn’t have to be about large events with tons of people handing out business cards or mingling at crowded public events. If you’re the shy type, look for passive networking opportunities such as small dinner parties, talking to someone on the bus, or chatting it up at the field during your kids next soccer game. New and exciting opportunities are all around us!
Regardless of whether you’re an established artist or emerging artist you need to be networking on a regular basis. …Read more
6 Great Reasons Why You Should Self-Publish Your Art
The decision to jump into the world of art publishing requires some research and a close look at your business and marketing goals. You might say “I don’t have time” or “I can’t afford it”.
I’m here to tell you, that you can’t afford not to. I hope that once you read this post you’ll learn how easy it is to get started publishing your art; and get excited about the new markets, added revenue and marketing opportunities that self-publishing can bring to your brand. …Read more
6 Simple Tips for Marketing and Selling Your Art: Learn why you need to start marketing BEFORE your artwork is complete.
It’s one thing to create beautiful art, it’s another thing to produce art that is selling in the marketplace. Selling, marketing and P.R. all need to be in place before you finish that large artwork or body of work.
Take control of your future art sales, by following these 6 simple tips for marketing and selling your art.
5 Ways to Shift Art Browsers to Art Buyers
With it becoming more and more competitive for artists to gain representation in commercial galleries, many artists are faced with selling their own work. With this comes the great responsibility or turning art browsers into art buyers.
In this post, I’ll explain five ways you can convince art browsers to justify making the purchase of your art—TODAY! …Read more