Post Archive for twitter

Picks of the Week #2: Must-have tools for building your audience

Links to industry experts talking about the Creative Commons, Pinterest, Tumblr and Google+. Cultivating your community has never been so easy.

Featured in this post is a fantastic video with HDR photographer/artist, Trey Ratcliff ( Trey shares how he successfully uses the Creative Commons to promote and market his work. He also shares his feelings on why “escaping the peer bubble” is necessary for artistic growth.

We’ll also link you to a tutorial for setting-up a Google+ Profile and Page. Plus two very cool applications for the exhibiting and sharing your art: Facebook Timeline and Pinterest.

Social media marketing isn’t for everyone, however, with so many options out there you’re sure to find one that suits your personal style, time demands and art business. Get started, follow these links to various experts and put their tips to work growing your community of admirers! …Read more

Top 12 Art Marketing Predictions for 2012

In 2011, the art industry experienced the first VIP Art Pair; we amazed over Google’s Art Museum project; social media became the mainstream for marketing art, galleries and creative projects; YouTube visitors increased by 47% and the ipad provided artists with new tools and a means for taking their portfolio on the road. With 2012 now here, what marketing trends should forward-thinking art marketers be focusing? …Read more

Why I love Twitter: 4 Good Reasons Why Your Art Business Needs Twitter

I must confess it took me a long time to warm up to Twitter. As an outsider Twitter looked like a tool for idle chit-chat. Really…who cares “what I’m up to?”

However, marketing guru’s started focussing their emphasis on how Twitter is a cost-effective tool for promoting sales events and building an audience. Always on the look out for cost effective marketing ideas, I started to wonder—How could Twitter help visual artists?

This past fall, I decided to dedicate 30 minutes a day to building my relationship with Twitter. Even though our relationship is relatively new,  I can say without a doubt that I’m crushing on Twitter.

In this post I’ll share my findings and talk about how artists can use Twitter to grow their art business and cultivate new professional relationships.

…Read more

Art Marketing: How will your clients find you online?

Every sixty-seconds hundreds of millions of activities take place on the Internet, making it the most powerful marketing tool in the world. This is the first in a series of updated posts that will discuss strategic locations you could (and should) be marketing your art online.  …Read more

Friends, Fans and Followers: Learn why your art business must have the F-Factor?

One of the websites I follow is Trendwatching is an independent firm that gathers consumer trends from all over the globe. They email a monthly “Trend Brief” and offer a ton of free information about how & why different demographics are spending their money; and what influences their buying decisions.

I pay particular attention to Macro trends: social, technological and economical trends and how they relate to the “Affluent-Consumer”. Why do I follow trends? Mostly, because the Affluent-Consumer” is the largest consumer of fine art.

Looking for new markets to sell artwork has never been more critical and more difficult. Competition for retail space is limited, tradeshows are expensive (and unpredictable) and there aren’t enough dealers to support every artist. Art marketers need to dig-deep to find new markets and get inside the head of the Affluent-Consumer/Art Buyer. …Read more

Is Social Media Worth the Effort? Learn how to better your time investment

Are you getting the most out of social media or is it getting the most out of you?

Lately, I’ve been feeling a bit overwhelmed with the time needed to manage the social media side of our art business: FAP blog, Facebook fan page, Twitter, Linkedin and Flickr. We are spending countless hours every week to stay up-to-date, and I’m starting to wonder… “Are we getting a good return on this investment?” So I did some research. In this post I’ll share my findings. …Read more

5 Rules for Artists Using Social Media

I’m happy to welcome guest writer, Devon Hopkins to  He is an undergraduate at a competitive liberal arts university, where he is studying social psychology and group dynamics through choreography. Devon’s insights on collaboration and the use of social media for performing artists is equally relative to visual artists.

When applied correctly, social media is an artist’s most powerful tool for building an audience of admirers and collectors. I’m sure you will find this post helpful for optimizing the success of your social media. …Read more